Rated ‘Great’ based on 11,047 reviews
Created by world-leading scientists
King's College London
Stanford Medicine
Scientifically proven to work
peer-reviewed papers
Personalized nutrition program,
proven to work
Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
At-home test kit
Our at-home tests – that test your blood sugar, blood fat, and gut microbiome – help you understand your body's responses to food, and the good and bad microbes in your gut. After 4 months, you can retest your gut health to check your progress.
ZOE app
The ZOE app is like having a personal nutrition coach in your pocket — a daily guide who helps you make smarter food choices. The app uses your test results to create your personalized nutrition program, helping you build life-changing habits step by step.
Step-by-step programs
ZOE programs, designed by our world-leading nutrition scientists, help you reach your health goals one step at a time.
Food scores & meal planning
Personalized food scores assign a number (out of 100) to any food item or meal. Our meal-planning tool helps you prepare smarter dishes by making simple swaps, adding fiber, or bringing more variety to your plate.
Member community
As a ZOE member, you'll be part of a community of other like-minded people committed to improving their health, starting with what we put on our plates.
Can ZOE help you?
Reach your health goals. For good.
Healthy weight
Don’t count calories. Count healthier days. ZOE Membership helps you maintain a healthy weight by adding to your plate — not limiting what you eat. Our randomized controlled trial shows that ZOE reduces waist size and supports sustainable weight loss (5%) at 4 months.
Healthy aging
Keep dancing, no matter your age. What you choose to eat may help you live better and longer. Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
Gut health
Healthy is a gut feeling. Your personalized nutrition program can increase the good bacteria in your gut, which are linked to overall health. As a ZOE member, you’ll get a personalized score for microbiome health.
More energy
No more afternoon slump. You can get your energy back by making smarter food choices for your body. In our randomized controlled trial, participants were 4X more likely to report more energy.
Improved sleep
Have a good night — every night. What we choose to eat has a significant impact on our health, including sleep quality. ZOE can help: Participants in our clinical trial were 4X more likely to report better sleep.
Better mood
What you eat can change how you feel. Your gut impacts your overall health, from digestion to immunity and mood — so making smarter food choices matters. Participants in our clinical trial were 2X more likely to report better mood.
What to expect from your ZOE journey
First week
Start with the comprehensive at-home test kit and log your meals in the ZOE app. Then, use the ZOE continuous glucose monitor (CGM) to track your glucose responses to food.
First month
You’ll start to change your diet based on your unique food scores in the ZOE app and your personalized nutrition program. You may feel more energetic and fuller for longer.
Months 2–4
Around this time, members often report improved energy, sleep, and mood. Keep progressing with curated ZOE programs that guide you every step of the way.
Months 5–12
With a 12-month membership, you can retest your gut microbiome regularly to check your progress and get up-to-date advice and recommendations.
ZOE is a way of life
Stay motivated with ZOE Clubs, our 100K+ community, and ongoing programs that continue to bring world-leading science to your plate.
For many, results are life-changing
“ZOE has completely changed the way I think about food. Now I'm eating the things that help my body feel great.”
“ZOE has transformed my life. I’ve got more energy, which has given me a boost to exercise and fuel my body with nutritious foods.”
“Since doing ZOE my hot flushes have all but disappeared, my anxiety has gone and I am a happy person that loves life again.”
“I feel so much better in myself. My energy levels, mental clarity, cholesterol and I’ve lost over 14kg. I feel the best I have in years.”
Science is our super power. Now it’s yours.
Our vision to reimagine health began thirty years ago, when ZOE’s scientific cofounder Prof Tim Spector began studying 13,000 twins, looking at genes, gut microbes, and lifestyle.
He was surprised to discover that even identical twins, who share all their genes, could end up with one twin much healthier than the other. After years of research, he discovered this was mainly because of two differences: the foods they were eating, and big variations in the bacteria they had in their gut.
This pioneering research sparked our movement to give people the power to transform their health — where enough small changes add up to a huge improvement.
Peer reviewed and published in
Your questions, answered
Does ZOE work?
ZOE is proven to deliver better health outcomes than generalised dietary advice, as evidenced by our randomised controlled trial (RCT). Participants who were assigned ZOE felt better - including improved mood, better sleep quality, more energy, reduced feelings of hunger, and significantly improved gut health (microbiome composition).
We also have evidence from our microbiome retesting data that members who follow ZOE advice see an improvement in their gut microbiome score. Of 500 members, 82% of ZOE members increased their microbiome score by following our advice.
What does ZOE membership include?
Our membership is the first of its kind to combine microbiome analysis, blood testing, food logging and continuous blood sugar monitoring. This provides 360° metabolic analysis that can be conducted remotely within the comfort of your own home.
Here's what's included in the ZOE membership:
Gut microbiome test
Understand your gut microbiome health. Our simple at-home poo test is patent pending with the most advanced analysis on the market. Using deep shotgun sequencing, we can identify specific 'good' and 'bad' gut bugs that are linked to 'good' and 'bad' metabolic health.
Blood sugar & fat metabolism tests
Understand your unique metabolism. Simple tests (blood test, test meal, and optional blood sugar sensor) measure your blood sugar and blood fat levels after eating food. The specially formulated test meal has changed slightly over the years but remains true to the original recipe used in the ZOE PREDICT studies.
Your responses to food
6 weeks after testing, you'll get the test results of your microbiome and metabolic health and a ZOE analysis of what it means for your health.
Members app
Get access to the ZOE app where you'll learn your unique responses to any food, recipe or meal. Use the app to track your diet, get a motivating day score, and learn how to improve. You'll also get unlimited chat support with our ZOE Nutrition Coaches to help you reach your goal.
Personalised program
Learn how to eat for your biology with a personalised week-by-week plan. We’ll guide and empower you to make better decisions daily. Over the months of your membership, these changes will be conditioned into long-term habits.
Our test kits alone cost over £1000. Because of our scale, we can make substantial savings that we pass on to our customers.
We are in the process of testing new pricing and memberships so we can continue to learn how to best serve our members. The total cost of the ZOE membership will depend on which pricing plan and optional add-ons you choose to purchase.
Gut health guidance
Discover how good your microbiome is and specific foods to help you boost the good microbes you are missing.
Can I buy the tests without becoming a member?
ZOE tests are part of your membership, so they can't be purchased separately. While the scientific insights from our tests are powerful, it's the ZOE membership that turns them into long-lasting habits.
As part of your membership, the ZOE app combines your test results with our technology to give you access to your personalised ZOE Scores for any food or meal, access to our team of expert nutrition coaches, and daily bite-sized lessons designed to help you reach your goals.
How does ZOE differ from other personalized nutrition programs?
ZOE is scientifically rigorous in its approach, unrivalled by any company in the industry in terms of clinical trials, robust scientific research, and a dedicated team of scientists and nutrition professionals looking to improve health through practical, evidence-based advice. The ZOE METHOD Study - the company’s randomised controlled trial - tested the ZOE program and its efficacy on health outcomes, proving that it works. We differ from others on the market due to our holistic approach to testing, taking several factors into account including your blood sugar control, blood fat control, gut microbiome health, diet quality, and family/health history.
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