Join the UK waitlist

Be the first to know when ZOE is available. Expected early 2021.

Proven weight loss results

Join ZOE – the nutrition test & program. Loved by scientists & real people.

Tired of hearing you need more willpower? Us too! That’s why we test your biology and tailor a personalized program to address the root causes of weight gain.

Proven weight loss results
Unique biology
Arrow
Discover the best foods
Arrow
Recommendation
Arrow
Weight

Test your unique biology.

Discover the best foods for your body.

Learn to adapt your diet week by week.

Unlock energy and hit your target weight.

Unique biology

Test your unique biology.

Arrow
Discover the best foods

Discover the best foods for your body.

Arrow
Recommendation

Learn to adapt your diet week by week.

Arrow
Weight

Unlock energy and hit your target weight.

Biological Test

We’re the only people to test gut health, sugar & fat. Get the whole picture.

Our science shows that everybody’s response to food is unique. Even identical twins. That’s why ZOE’s nutrition program starts with a simple at home test to understand your biology from all angles.

UnmuteUnmute

Real people. Real results.

Clinical trial results:

People following the program lost 6lbs in 4 weeks, 97% without feeling hungry.

Insights Report

Tour your own body with world leading scientists

Your ZOE insights report is built on the largest in-depth nutrition study in the world run with scientists from Massachusetts General Hospital, Stanford Medicine, Harvard T.H. Chan School of Public Health, & King’s College London.

Companion App

Get personalized scores for any food or meal

You’ll find 1000s of foods and recipes you can enjoy freely without counting calories. Learn how to combine any food to make it work for your body. With ZOE nothing is off limits.

Personalized Program

Make smart swaps. Week by week.

Our app will walk you through a personalized program and give you the skills to improve any meal yourself. Motivating personal day scores will also keep you on track to achieve your ideal weight.

Before
I felt hopeless.
Weight
190 lbs
Start weight
Read Susan's story
After
Now, I’m finally 
in control.
Weight
164 lbs
After 12 weeks
Before
I was fatigued.
Energy
2/10
Self reported energy
Tammy's story
Read Tammy's story
After
Now, I’m full of energy.
Energy
9/10
After 4 weeks
Before
I felt puffy and inflamed.
BMI
46 ½”
Waist circumference
Whit's story
Read Whit's story
After
Now, I feel refreshed.
BMI
43”
After 12 weeks
Previous

Rated 4.5 out of 5 stars

Darla

55

Supportive and informative

Supportive and informative. Much of what I learned reaffirmed things related to his diet affects me but added more research and incites.

Trina

44

The ZOE program has helped me to feel…

The ZOE program has helped me to feel confident about my food choices. I'm able to select foods that suit my body (based on Zoe's feedback), so I'm more relaxed when it comes to shopping, cooking and eating. Taking the stress out of eating is a relief. I haven't been able to lose the weight I was hoping to, but I'm in this for the long haul. As I adjust to selecting more foods that are right for me, I have more energy and think about food less often. I anticipate, with more adjustments, I will lose more weight. The ZOE program is a game changer for me.

Catherine from Washington DC

44

Easy to use app that helps you tweak your diet based on personalized food scores

I find the Zoe Insights app easy and fun to use. It really helps me track my fiber and fat intakes, which weren't as optimal as I originally thought. I appreciate the fact that various food ratings are user-specific and based on my blood and urine samples and on a multitude of scientific data. My goal is to improve my long-term health and the app has made me realize where I need to tweak certain habits and create new ones. As a result, I have lost weight. Not a perfect five, because some improvements are still needed. I have already recommended the Zoe app to friends.

Lindsay

44

Interesting, personalized information

Super useful, personalized information about individual metabolic responses to health. The gut biome information was interesting, but less useful. The four week plan was easy to follow and helped create new habits.

Kathy

55

Professional and thorough analysis!

Professional and thorough analysis! ZOE did an outstanding job of covering every single aspect of my experience participating in the study. Providing immediate responses through their app and really not leaving much room for questions, their professionalism was great! I would gladly participate in other studies with this group to improve solutions for understanding individual health and supporting optimal health.

Whit

55

The ZOE program had a huge impact…

The ZOE program had a huge impact positively on my health and energy for physical activities. The test period took work and planning but the level of personalization it achieved during feedback was more than worth it. During the 4-week plan the ZOE Insights app helped immensely to follow the dietary guidelines. In my plan things began with two weeks of more restrictive foods I could consume but rapidly widened to very sustainable food choices in the second 2 weeks. Guidance throughout was thorough and I felt well supported by the ZOE team.

Satisfied customer

55

Quick

Quick, seamless and exceedingly helpful app that has quite possibly added more years to my life. I love pausing over items in grocery score and finding out their scores. Thank you ZOE!

W Landry

55

True insight

The information we have received from our experience with Zoe has been amazing. We are so impressed with the wealth of knowledge from the personal nutritionists we were assigned. The testing was thorough and the results were very detailed. I continue to log foods in the app and take weight measurements as well as BMI measurements to see how I am doing with the knowledge I now have about how my body processes various nutritional elements. The app developers are also very responsive. When we have made suggestions or reported errors, they have been very quick to implement fixes or new features.

Fran

44

ZOE really encouraged me to eat more...

ZOE really encouraged me to eat more fruits and vegetables by providing scoring of a very wide range of both that was specific to my body’s metabolism. I enjoyed trying to get a higher score for each food choice, in building meals and celebrating high scores at the end of the day.

See more reviews

As seen in

Take the first step