ZOE is now live in the UK. We are so excited to finally be inviting the first early-access waitlist subscribers to purchase the ZOE programme. The programme is not available to the wider public at this time.

ZOE is now inviting its UK waitlist to purchase an early release of the ZOE programme.

We have opted to bring the ZOE programme to the UK as soon as we possibly could, which means that some of the digital experience will still appear in American English and the database of foods isn’t as comprehensive as we’d like.

Our early access members in the UK will get immediate access to ZOE’s cutting edge at-home testing kit and the ZOE app, but these first members we will also be asked for feedback about their experience to help ZOE put the finishing touches to the programme and get it ready for general release later in 2022.

We’ll be launching the full version of the programme later in the year.

There are two costs associated with ZOE: (1) testing (2) membership.

Testing: The total cost of the test kit is £299.99 and can be paid up front or in installments. This includes:

• Gut microbiome test

• Blood fat test

• Standardised test meals - muffins!

• Real-time blood sugar sensor (CGM) if opted in to our science study

• Gut health report

• Personalised insights report

Membership: This phase turns the insights from your report into positive, long-lasting behavioural change. Week-by-week support retrains your body into eating according to your unique biology.

There are three different membership options: 1 month, 4 months, or 12 months. This is charged the day you receive your results, and auto-renews at the end of each period unless you reach out to us to cancel.

• 1-month plan - £59.99 per month

• 4-month plan - £39.99 per month

• 12-month plan - £24.99 per month

To get a free blood sugar sensor with your test kit you must consent to our study and have a compatible device capable of scanning your sensor. Details of device compatibility are listed in the technology FAQ.

After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study.

To be eligible for the study you must meet the following criteria:

• You are at least 18 years of age

• You live in England, Scotland, Wales, or Northern Ireland.

• You have a body mass index (BMI) of at least 16.5 kg/m2.

• You are not pregnant.

• You have not had a heart attack (myocardial infarction), stroke/transient ischemic attack, or major surgery in the last two months.

• You can safely eat our test meals.

• If you are being treated for chronic medical conditions (including type 1 diabetes or type 2 diabetes), you have checked with your treating physician that this product is safe for you (note that to participate in the PREDICT 3 study you must not have been diagnosed with eating disorders, type 1 diabetes, or type 2 diabetes).

Prospective participants must also be able to fast for a required period of 4 hours.

Within the panel of next-generation sequencing approaches for studying the human microbiome, we chose shotgun metagenomics as it is the most comprehensive approach at sampling the whole DNA content of a microbiome. This technique can detect very low abundance members of the microbial community (i.e. those found in very small numbers) that may be missed using other methods and provides information about the metabolic processes and functions present within a microbial community.

You can learn more about how we analyse your gut microbiome here.