Understand how food affects your body.

The personalized nutrition program from the world's largest nutrition-science study

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Feed your


Created by the world's top scientists

Our expert team leads three of the largest nutrition research studies with scientists at the world’s most respected research institutions.

Over 50 peer-reviewed papers published in top medical journals

  • Nature Journal
  • Science Journal
  • Lancet Journal
  • BMJ Gut Journal
Learn more about our science

Featured In

  • Forbes
  • The Guardian
  • New Scientist
  • The Economist
  • The Times
  • The Telegraph


Start your program with our at-home test.

One-size-fits-all advice doesn't work. So we'll provide you with the most advanced analysis of your gut bacteria, blood sugar and blood fats available. We'll then compare your results to thousands of other people we've tested. Using patented techniques you can't get anywhere else.

Discover our tests
White bread with toppings
Rye bread with toppings


Get personalized advice powered by your unique test results

On the ZOE Program, no food is off limits because science shows restricting yourself just doesn’t work. So, we'll teach you how to make smart combos each week, using insights from your tests to improve your meals.

See how it works

We set out to change lives, and it's working!

by Trustpilot.


People who followed the ZOE program report impressive results.

We surveyed 450 members who had closely followed ZOE’s advice for more than 12 weeks.
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84% feel healthier


  • Improved mood & alertness
  • Better bowel habits
  • Improved blood sugar & fats
  • Less bloating
  • Better sleep quality

70% have more energy


85% improved their gut health


We’re investing in a clinical trial to quantify our impact.

Lots of programs claim to work but we’re putting our money where our mouth is! We’ve commissioned a clinical trial with 290 people to validate how ZOE’s personalized nutrition program compares to standardized nutrition advice. Results will be published in 2023.

Make food work for you

From £11 a week

ZOE starts at just £11/week. Based on a complete ZOE test for £299.94 (available in 6 installments of £49.99) and 12-month ZOE membership for £299.88.

Ask us anything

Is ZOE available in the UK?

ZOE is now live in the UK. We are so excited to finally be inviting the first early-access waitlist subscribers to purchase the ZOE programme. The programme is not available to the wider public at this time.

What is the early access programme?

ZOE is now inviting its UK waitlist to purchase an early release of the ZOE programme.

We have opted to bring the ZOE programme to the UK as soon as we possibly could, which means that some of the digital experience will still appear in American English and the database of foods isn’t as comprehensive as we’d like.

Our early access members in the UK will get immediate access to ZOE’s cutting edge at-home testing kit and the ZOE app, but these first members we will also be asked for feedback about their experience to help ZOE put the finishing touches to the programme and get it ready for general release later in 2022.

We’ll be launching the full version of the programme later in the year.

How much will the ZOE programme cost?

There are two costs associated with ZOE: (1) testing (2) membership.

Testing: The total cost of the test kit is £299.99 and can be paid up front or in installments. This includes:

  • Gut microbiome test

  • Blood fat test

  • Standardised test meals - muffins!

  • Real-time blood sugar sensor (CGM) if opted in to our science study

  • Gut health report

  • Personalised insights report

Membership: This phase turns the insights from your report into positive, long-lasting behavioural change. Week-by-week support retrains your body into eating according to your unique biology.

There are three different membership options: 1 month, 4 months, or 12 months. This is charged the day you receive your results, and auto-renews at the end of each period unless you reach out to us to cancel.

  • 1-month plan - £59.99 per month

  • 4-month plan - £39.99 per month

  • 12-month plan - £24.99 per month

How do I qualify for a blood sugar sensor?

To get a free blood sugar sensor with your test kit you must consent to our study and have a compatible device capable of scanning your sensor. Details of device compatibility are listed in the technology FAQ.

After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study.

To be eligible for the study you must meet the following criteria:

  • You are at least 18 years of age

  • You live in England, Scotland, Wales, or Northern Ireland.

  • You have a body mass index (BMI) of at least 16.5 kg/m2.

  • You are not pregnant.

  • You have not had a heart attack (myocardial infarction), stroke/transient ischemic attack, or major surgery in the last two months.

  • You can safely eat our test meals.

  • If you are being treated for chronic medical conditions (including type 1 diabetes or type 2 diabetes), you have checked with your treating physician that this product is safe for you (note that to participate in the PREDICT 3 study you must not have been diagnosed with eating disorders, type 1 diabetes, or type 2 diabetes).

Prospective participants must also be able to fast for a required period of 4 hours.

How does ZOE analyse my gut microbiome?

Within the panel of next-generation sequencing approaches for studying the human microbiome, we chose shotgun metagenomics as it is the most comprehensive approach at sampling the whole DNA content of a microbiome. This technique can detect very low abundance members of the microbial community (i.e. those found in very small numbers) that may be missed using other methods and provides information about the metabolic processes and functions present within a microbial community.

You can learn more about how we analyse your gut microbiome here.

More questions? Find answers on our FAQs page.