Understand how food affects your body.
The personalized nutrition program from the world's largest nutrition-science study
Created by the world's top scientists
Our expert team leads three of the largest nutrition research studies with scientists at the world’s most respected research institutions.
Harvard T.H. Chan School of Public Health
Massachusetts General Hospital
King’s College London
Over 50 peer-reviewed papers published in top medical journalsLearn more about our science
Start your program with our at-home test.
One-size-fits-all advice doesn't work. So we'll provide you with the most advanced analysis of your gut bacteria, blood sugar and blood fats available. We'll then compare your results to thousands of other people we've tested. Using patented techniques you can't get anywhere else.Discover our tests
Get personalized advice powered by your unique test results
On the ZOE Program, no food is off limits because science shows restricting yourself just doesn’t work. So, we'll teach you how to make smart combos each week, using insights from your tests to improve your meals.See how it works
We set out to change lives, and it's working!
ZOE has transformed my life
Using the program has been like being given an owner’s manual for my body for the first time, at age 68. Since I was a teenager, I’ve struggled with managing my …read more08:32 · 10 Nov
I am down 7 lbs, have gotten off of coffee but am more alert than I had been before, sleeping more soundly, and my blood pressure is better than it’s been in over a …read more06:58 · 4 Sep
Life Changing Experience
I called this a life changing experience and I don’t say that lightly. This program has had a huge impact on how I look at food and how I think about what I’m going to …read more22:25 · 5 May
I am so grateful for the ZOE method
Menopause has been tough and the weight gain was depressing. With ZOE, I’ve learned how to eat for my biology and how to pair foods I love to get a score that’s right …read more17:18 · 14 Mar
Success with Zoe at age 57!!
I have been on the Zoe program for 50 days and have lost 11 pounds- I am a 57 yo female and losing weight has been a struggle for years- I am thriving on Zoe! I have …read more22:25 · 5 May
Zoe has changed my life!
I have lost 58 lbs and my autoimmune symptoms are completely gone! I didn’t know I could have this type of energy everyday, and feel this good. Thank you so much Zoe!!!read more22:03 · 6 Jan
Zoe has literally changed my life
The best part of the Zoe program is that you find what “your” body needs. By eating the suggested foods, and keeping my meals above a 75 each day, I have not had “hot …read more10:47 · 31 Dec
Zoe, a game changer for me.
What's surprised me are the results. I have lost weight (~15 lbs) without counting calories. It seems like I am eating quite a bit. I guess I am. Now that I've learned …read more19:18 · 17 Nov
This whole experience has been transformative for me. It really challenged some assumptions I had about my own biology. For example, I had no idea what a poor fat …read more16:32 · 12 Nov
People who followed the ZOE program report impressive results.
We surveyed 450 members who had closely followed ZOE’s advice for more than 12 weeks.
84% feel healthier
- Improved mood & alertness
- Better bowel habits
- Improved blood sugar & fats
- Less bloating
- Better sleep quality
TOP HEALTH IMPROVEMENTS
70% have more energy
85% improved their gut health
We’re investing in a clinical trial to quantify our impact.
Lots of programs claim to work but we’re putting our money where our mouth is! We’ve commissioned a clinical trial with 290 people to validate how ZOE’s personalized nutrition program compares to standardized nutrition advice. Results will be published in 2023.
Make food work for you
From £11 a week
ZOE starts at just £11/week. Based on a complete ZOE test for £299.94 (available in 6 installments of £49.99) and 12-month ZOE membership for £299.88.
Ask us anything
Is ZOE available in the UK?
ZOE is now live in the UK. We are so excited to finally be inviting the first early-access waitlist subscribers to purchase the ZOE programme. The programme is not available to the wider public at this time.
What is the early access programme?
ZOE is now inviting its UK waitlist to purchase an early release of the ZOE programme.
We have opted to bring the ZOE programme to the UK as soon as we possibly could, which means that some of the digital experience will still appear in American English and the database of foods isn’t as comprehensive as we’d like.
Our early access members in the UK will get immediate access to ZOE’s cutting edge at-home testing kit and the ZOE app, but these first members we will also be asked for feedback about their experience to help ZOE put the finishing touches to the programme and get it ready for general release later in 2022.
We’ll be launching the full version of the programme later in the year.
How much will the ZOE programme cost?
There are two costs associated with ZOE: (1) testing (2) membership.
Testing: The total cost of the test kit is £299.99 and can be paid up front or in installments. This includes:
Gut microbiome test
Blood fat test
Standardised test meals - muffins!
Real-time blood sugar sensor (CGM) if opted in to our science study
Gut health report
Personalised insights report
Membership: This phase turns the insights from your report into positive, long-lasting behavioural change. Week-by-week support retrains your body into eating according to your unique biology.
There are three different membership options: 1 month, 4 months, or 12 months. This is charged the day you receive your results, and auto-renews at the end of each period unless you reach out to us to cancel.
1-month plan - £59.99 per month
4-month plan - £39.99 per month
12-month plan - £24.99 per month
How do I qualify for a blood sugar sensor?
To get a free blood sugar sensor with your test kit you must consent to our study and have a compatible device capable of scanning your sensor. Details of device compatibility are listed in the technology FAQ.
After purchasing a ZOE plan, you will be directed to a page where you are prompted to complete your order and consent to our study.
To be eligible for the study you must meet the following criteria:
You are at least 18 years of age
You live in England, Scotland, Wales, or Northern Ireland.
You have a body mass index (BMI) of at least 16.5 kg/m2.
You are not pregnant.
You have not had a heart attack (myocardial infarction), stroke/transient ischemic attack, or major surgery in the last two months.
You can safely eat our test meals.
If you are being treated for chronic medical conditions (including type 1 diabetes or type 2 diabetes), you have checked with your treating physician that this product is safe for you (note that to participate in the PREDICT 3 study you must not have been diagnosed with eating disorders, type 1 diabetes, or type 2 diabetes).
Prospective participants must also be able to fast for a required period of 4 hours.
How does ZOE analyse my gut microbiome?
Within the panel of next-generation sequencing approaches for studying the human microbiome, we chose shotgun metagenomics as it is the most comprehensive approach at sampling the whole DNA content of a microbiome. This technique can detect very low abundance members of the microbial community (i.e. those found in very small numbers) that may be missed using other methods and provides information about the metabolic processes and functions present within a microbial community.
You can learn more about how we analyse your gut microbiome here.